In today's beauty and skincare market, the competition in the field of finished mask products is in full swing. Brands are sparing no effort to compete fiercely in this market blue ocean, striving to capture a larger market share and meet the increasingly diverse needs of consumers.​

Internationally renowned brands such as L'Oréal Paris, with their strong R & D capabilities and wide market recognition, have long occupied an important position in the facial mask market. Their competition strategy focuses on high - end positioning and technological empowerment. Take L'Oréal's Pro - Youth Amino - Peptide Ampoule Mask as an example. This product focuses on anti - aging efficacy and is added with a high concentration of Pro - Youth Amino - Peptide. Pro - Youth Amino - Peptide can stimulate the production of skin collagen, effectively reduce wrinkles, and enhance skin firmness. In terms of promotion, L'Oréal invites many well - known celebrities to endorse, and with the influence of celebrities and the dissemination power of social media, it quickly increases product awareness and attracts consumers who pursue high - quality products and have anti - aging needs, especially the mid - to - high - end consumer groups.​

Domestic brand PROYA has developed rapidly in recent years. With its high cost - performance ratio and accurate market positioning, it has successfully emerged in the market. PROYA focuses on competitive differentiation in efficacy. For different skin types and skin problems, it has launched a rich and diverse facial mask product line. For example, its Hydrating Mask is designed specifically for dry skin. It is rich in a variety of moisturizing ingredients, which can quickly replenish moisture to the skin and improve the dry and peeling condition of the skin. The Dual - Anti Mask focuses on antioxidant efficacy and is added with astaxanthin, ergothioneine and other antioxidant ingredients. It helps the skin resist the damage of free radicals, brightens the skin tone, and is deeply loved by young consumers. In terms of marketing, PROYA actively cooperates with major e - commerce platforms and interacts with consumers through emerging marketing methods such as live - streaming e - commerce and short - video promotion to enhance brand stickiness.​

In terms of featured products, Fan Beauty Secret's Sea Grape Mask stands out with its unique formula and excellent moisturizing effect. This mask is added with sea grape extract. Sea grapes are rich in various minerals and vitamins, with powerful moisturizing and nourishing effects, which can keep the skin moisturized and shiny for a long time. Moreover, the membrane fabric used is soft and skin - friendly, with high fit, which can better promote the absorption of essence.​

Another brand that has received much attention is Dr.Jart +, and its Blue Label Water Jet Mask was once very popular. This mask mainly focuses on hydrating and moisturizing. It is added with highly effective moisturizing ingredients such as sodium hyaluronate, which can quickly replenish moisture to the skin and soothe the dry and uncomfortable skin. Its simple packaging design and moderate price have attracted many consumers who pursue cost - performance.​

With the continuous development of the market, the competition in the finished mask product market will become more intense. Brands need to continuously strengthen R & D innovation, improve product quality, and optimize marketing strategies to adapt to the ever - changing needs of consumers. At the same time, consumers will also be more rational when choosing facial masks, focusing on product ingredients, efficacy, and brand reputation. This will prompt brands to pay more attention to product quality and service, and promote the entire facial mask market to develop in a more healthy and orderly direction.